Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Fall General AppealFairhill SchoolDirect Mail Appeals2019
Pediatric Center Building AppealWhite Plains HospitalDirect Mail Appeals2019
In Memory Faith-Centered AppealSaint Louis UniversitySpecial Campaigns/Challenges2020
Fall Appeal Featuring Community MembersHamden Hall Country Day SchoolDirect Mail Appeals2020
Renewal and Acquisition AppealBelmont UniversityDirect Mail Appeals2020
"PAC Method" Caller Engagement ToolUNC GreensboroPhonathon Materials2019
Restricted Fund Alumni ChallengeMeredith CollegeSpecial Campaigns/Challenges2017
"Cat Cabs" Giving Day Student ActivityVillanova UniversitySpecial Campaigns/Challenges2020
Fall Appeal Featuring StudentUCSCDirect Mail Appeals2020
Second Ask AppealUniversity of OregonDirect Mail Appeals2019
Fall Past Donor AppealUniversity of OregonDirect Mail Appeals2020
Giving Day Save the Date MailerBoston UniversityDirect Mail Appeals2019
New Leadership Society Launch PackageBoston UniversityLeadership Giving Materials2020
Alumni Association AppealUniversity of Texas Medical Branch - GalvestonDirect Mail Appeals2020
Campus Support Spring AppealUniversity of MissouriDirect Mail Appeals2019
Seeds Promo Lapsed Donor MailingUniversity of MissouriDirect Mail Appeals2019
Scholarship Donor Event InvitationColorado Mesa University FoundationStewardship Communications2020
Student Engagement SpecialistsUniversity of UtahMisc/Other2020
Donor Impact BrochureHobart and William Smith CollegesStewardship Communications2020
Fall Appeal Featuring StudentNorthwestern CollegeDirect Mail Appeals2020
 Title Institution Category FY