Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Adopt a Student Athlete AppealWestern UniversityEmail Appeals2021
Fall E-Appeal & InfographicThe Windward SchoolEmail Appeals2021
Divinity School Appeal with TestimonialHarvard Divinity SchoolDirect Mail Appeals2020
Leadership Society Fall AppealWashington & Jefferson CollegeDirect Mail Appeals2021
New Grad Alumni Assoc. Welcome EmailSt. John's CollegeMisc/Other2021
Young Alumni Engagement EmailVillanova UniversityEmail Appeals2021
Turkey Bowl Class Challenge EmailXavier High SchoolSpecial Campaigns/Challenges2021
Texting Appeal for New GraduatesXavier High SchoolMisc/Other2021
Mentorship Initiative Invitation EmailMcDaniel CollegeMisc/Other2021
Completion Scholarship Fund AppealTemple UniversityDirect Mail Appeals2020
New Dean Introduction and AppealConcordia UniversityEmail Appeals2021
President's Appeal & Alumni Assoc. InfoMarshall UniversityDirect Mail Appeals2020
Young Alumni Leadership Council InfoSyracuse UniversityVolunteer Materials2020
Health & Med School Renewal AppealUNC- School of MedicineDirect Mail Appeals2021
Parent Fund Committee Appeal to LYBUNTSBates CollegeEmail Appeals2021
Vice President Introduction and AppealWestern Kentucky UniversityDirect Mail Appeals2020
Public Health School Fall AppealHarvard T.H. Chan School of Public HealthDirect Mail Appeals2021
Arts Center Subscription & AppealAuburn UniversityDirect Mail Appeals2020
New Alumni Welcome EmailJames Madison UniversityMisc/Other2021
School of Medicine Dean's Fall AppealTexas Tech UniversityDirect Mail Appeals2021
 Title Institution Category FY