Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
"White Out" Student Philanthropy EffortLake Ridge AcademySpecial Campaigns/Challenges2018
End of Calendar Year Infographic AppealWhite Plains HospitalDirect Mail Appeals2017
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
"Invest in Me" Brochure AppealColorado Mesa University FoundationDirect Mail Appeals2017
"Donors and Scholars" Event InvitationColorado Mesa University FoundationStewardship Communications2018
Leadership Renewal SolicitationUCLA Anderson School of ManagementEmail Appeals2018
Fall Nursing Appeal LetterKeuka CollegeDirect Mail Appeals2018
"May the 4th" Giving DayKeuka CollegeSpecial Campaigns/Challenges2018
Recurring Gift Ad CampaignSmith CollegeMisc/Other2017
Hospital Mid-Level Giving AppealWestern Connecticut Health NetworkDirect Mail Appeals2017
Phonathon Leadership Qualification EmailUniversity of California, BerkeleyEmail Appeals2018
Alumni Yearbook Picture Postcard AppealWoodward AcademyDirect Mail Appeals2018
Doctors' Day Apology EmailRush University Medical CenterEmail Appeals2018
Annual Donor ReportMMI Preparatory SchoolStewardship Communications2018
#GivingTuesday Staff ChallengesBrehm Preparatory School FoundationSpecial Campaigns/Challenges2018
First Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2018
Appeal Featuring StudentIthaca CollegeDirect Mail Appeals2018
Impact Report EmailCal PerformancesStewardship Communications2018
 Title Institution Category FY