Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
End of Fiscal Year Video AppealUniversity of Maryland, Baltimore CountyEmail Appeals2020
Second Ask Phonathon ScriptUniversity of MichiganPhonathon Materials2019
Matching Gift Solicitation EmailsUniversity of Michigan - Ross School of BusinessEmail Appeals2020
Student Emergency Fund CampaignUniversity of Michigan School of InformationSpecial Campaigns/Challenges2020
Mini Stewardship ReportsUniversity of Michigan School of InformationStewardship Communications2020
Virtual Estate Planning WorkshopUniversity of Michigan School of InformationLeadership Giving Materials2021
Alumni Acquisition Phonathon ScriptUniversity of Michigan TelefundPhonathon Materials2018
Campus Support Spring AppealUniversity of MissouriDirect Mail Appeals2019
Seeds Promo Lapsed Donor MailingUniversity of MissouriDirect Mail Appeals2019
Homecoming Traditions AppealUniversity of MissouriDirect Mail Appeals2019
COVID-19 Relief Digital AppealUniversity of MissouriEmail Appeals2020
Scholarship Fund AppealUniversity of Missouri - St. LouisDirect Mail Appeals2018
Scholarship Direct Mail AppealUniversity of Missouri - St. LouisDirect Mail Appeals2019
Scholarship Fund Article StewardshipUniversity of Missouri - St. LouisStewardship Communications2019
Donor Newsletter Featuring StudentsUniversity of Missouri - St. LouisStewardship Communications2021
Giving Tuesday Ambassador Recruiting AdUniversity of Missouri-St. LouisVolunteer Materials2018
Giving Tuesday Phonathon ScriptUniversity of Missouri-St. LouisPhonathon Materials2019
First Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2018
Employee Giving Campaign BrochureUniversity of Mount UnionMisc/Other2019
Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2020
 Title Institution Category FY