San Francisco State University – Faculty/Staff Lego Brick Appeal

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TitleFaculty/Staff Lego Brick Appeal
InstitutionSan Francisco State University
Submitted ByBrittany Yantos
Director of Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

All fac/staff members were sent a letter with a physical LEGO brick. The color coincided with their team-- with the highest team participation winning a mystery prize. When they sent a gift, they sent back their brick to add to the leader board. Weekly emails slowly revealed the prize and standings.

What makes this unique

The campaign is highly interactive and fun-- a take on the "send a dollar" campaign.

Primary Goal

To increase participation.

Outcome

Over the past 3 fiscal years, Fac/Staff participation grew from around 2-3% to almost 30%.