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|Title||Faculty/Staff Lego Brick Appeal|
|Institution||San Francisco State University|
|Submitted By||Brittany Yantos|
Director of Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
All fac/staff members were sent a letter with a physical LEGO brick. The color coincided with their team-- with the highest team participation winning a mystery prize. When they sent a gift, they sent back their brick to add to the leader board. Weekly emails slowly revealed the prize and standings.
|What makes this unique|
The campaign is highly interactive and fun-- a take on the "send a dollar" campaign.
To increase participation.
Over the past 3 fiscal years, Fac/Staff participation grew from around 2-3% to almost 30%.