|Click the image to the right to download the complete sample|
|Title||Scholarship Appeal Letter|
|Institution||Mount Mercy University|
|Submitted By||Peter Fegley|
Assistant Director for Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
Our annual scholarship appeal encouraging donors/alumni to give back to student scholarships.
|What makes this unique|
We selected a student who was very active across campus and had made many connections in the community. We also sent multiple versions with this one personalizing the specific scholarship each donor supports.
Participation and acquisition.
Ongoing, however we are trending towards increasing amount of scholarship dollars raised through this appeal.