Mount Mercy University – "coMMunity" Calendar Year End Appeal

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Title"coMMunity" Calendar Year End Appeal
InstitutionMount Mercy University
Submitted ByPeter Fegley
Assistant Director for Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2017
Description

Calendar year end appeal

What makes this unique

We tried for the first time to tie our school initials (MMU) into coMMUnity - got lots of good feedback about this.

Primary Goal

Reactivation, acquisition, participation

Outcome

Remained steady and increased giving a bit from this appeal