Mount Mercy University – "coMMunity" Calendar Year End Appeal

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Title"coMMunity" Calendar Year End Appeal
InstitutionMount Mercy University
Submitted ByPeter Fegley
Assistant Director for Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2017

Calendar year end appeal

What makes this unique

We tried for the first time to tie our school initials (MMU) into coMMUnity - got lots of good feedback about this.

Primary Goal

Reactivation, acquisition, participation


Remained steady and increased giving a bit from this appeal