UCLA Anderson School of Management – Leadership Renewal Solicitation

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TitleLeadership Renewal Solicitation
InstitutionUCLA Anderson School of Management
Submitted ByAngela Li
Director, Leadership and Annual Giving
CategoryEmail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

Our renewal solicitation email and thank you video that is sent quarterly.

What makes this unique

This is a dynamic thank you video combined with specific impact information in the body of the email.

Primary Goal

Donor retention and stewardship.

Outcome

The click through rate on the video was high.