UCLA Anderson School of Management – Leadership Renewal Solicitation

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TitleLeadership Renewal Solicitation
InstitutionUCLA Anderson School of Management
Submitted ByAngela Li
Director, Leadership and Annual Giving
CategoryEmail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018

Our renewal solicitation email and thank you video that is sent quarterly.

What makes this unique

This is a dynamic thank you video combined with specific impact information in the body of the email.

Primary Goal

Donor retention and stewardship.


The click through rate on the video was high.