|Click the image to the right to download the complete sample|
|Title||Leadership Renewal Solicitation|
|Institution||UCLA Anderson School of Management|
|Submitted By||Angela Li|
Director, Leadership and Annual Giving
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
Our renewal solicitation email and thank you video that is sent quarterly.
|What makes this unique|
This is a dynamic thank you video combined with specific impact information in the body of the email.
Donor retention and stewardship.
The click through rate on the video was high.