Woodward Academy – Alumni Yearbook Picture Postcard Appeal

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TitleAlumni Yearbook Picture Postcard Appeal
InstitutionWoodward Academy
Submitted ByCaroline Stancil
Director of Alumni Relations
CategoryDirect Mail Appeals
Institution TypeIndependent School
What fiscal year did this effort occur?2018
Description

This was our fall appeal mailing to alumni. These are actual photos from our yearbooks over the years. Our hope was that you might be able to find yourself or a friend on the postcard.

What makes this unique

Use of the actual yearbook photos is not something we have done before. We regularly use photos of beloved faculty or iconic images of campus, but we have not used actual alumni photos in this volume.

Primary Goal

To increase participation.

Outcome

This mailing went out only a few weeks ago and will remain our theme throughout the year.