|Click the image to the right to download the complete sample|
|Title||Alumni Yearbook Picture Postcard Appeal|
|Submitted By||Caroline Stancil|
Director of Alumni Relations
|Category||Direct Mail Appeals|
|Institution Type||Independent School|
|What fiscal year did this effort occur?||2018|
This was our fall appeal mailing to alumni. These are actual photos from our yearbooks over the years. Our hope was that you might be able to find yourself or a friend on the postcard.
|What makes this unique|
Use of the actual yearbook photos is not something we have done before. We regularly use photos of beloved faculty or iconic images of campus, but we have not used actual alumni photos in this volume.
To increase participation.
This mailing went out only a few weeks ago and will remain our theme throughout the year.