University of Mount Union – First Giving Day Save the Date Postcard

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TitleFirst Giving Day Save the Date Postcard
InstitutionUniversity of Mount Union
Submitted ByBethany Leslie
Director of The Mount Union Fund
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

We held our inaugural day of giving, Raiders Give, on April 5, 2018. We had secured matching gifts totaling $75,000, and our goal was to meet the match. Our donor response far surpassed our expectations, and we ended up raising $201,743 total (including matches) from 618 gifts!

What makes this unique

Many schools are hosting days of giving, but we had exceptional first-time success for a school of our size (about 2,300 students and 18,000 living alumni). Additionally, every dollar raised was completely unrestricted (no designations), which we have not found to be extremely common for a giving day effort.

Primary Goal

Donor Acquisition, repeat gifts, and increasing participation and engagement.

Outcome

We had secured matching gifts totaling $75,000, and our goal was to meet the match. Our donor response far surpassed our expectations, and we ended up raising $201,743 total (including matches) from 618 gifts. This represented nearly 15% of our total annual fund dollars for the year and about 21% of our total donors.

Other Comments

The file upload is the save the date postcard we sent out by mail, but most of the day took place virtually and can be referenced on our website at raidersgive.mountunion.edu.