|Click the image to the right to download the complete sample|
|Title||"You Can" Appeal|
|Institution||American International College|
|Submitted By||Sarah Monson|
Assistant Director of Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
This is our fall 2018 appeal that was sent out to past donors (LYBUNTS, SYBUNTS) and alumni (graduates of the last 10 years, and classes 1968-1988).
|What makes this unique|
We deviated from our traditional legal size letter and created an appeal that is heavy on the visual and minimized the wording to a few short paragraphs in hopes of capturing our readers' attention.
Donor acquisition and reactivation.