Auburn University – 11 Steps to Phonathon Success Checklist

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Title11 Steps to Phonathon Success Checklist
InstitutionAuburn University
Submitted BySusan Cowart
Director of Parent and Annual Giving
CategoryPhonathon Materials
Institution TypeCollege / University
What fiscal year did this effort occur?2018

Auburn returned to a self managed phone program in FY18. We took what we learned from being externally managed, tried new approaches, hired a consultant and found even more areas to improve. We increased our net revenue by $140,000 and are willing to share insight into self managed programs.

What makes this unique

We have created a solid foundation for a self-managed phonathon program. It took us 16 months to plan to return to self managed, and after a rocky start, we ended our first fiscal year having raised more money.

Primary Goal

To ensure phonathon success.


We increased our net revenue by $140,000.