|Click the image to the right to download the complete sample|
|Title||"Close the Gap" Infographic Appeal|
|Institution||Almaden Country Day School|
|Submitted By||Jennifer Hull|
|Category||Direct Mail Appeals|
|Institution Type||Independent School|
|What fiscal year did this effort occur?||2018|
We asked prospective donors to make up the gap between the actual cost of providing an education to a student and the cost of tuition. Our appeal's suggested gift to "fill the gap" is $1,057 per student.
|What makes this unique|
We wanted this to be a quick read rather than a longer narrative appeal letter.
We wanted to encourage leadership parent giving with a suggested gift of over $1,000.