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|Title||Giving Day Infographic|
|Institution||Miss Porter's School|
|Submitted By||Anne Baker|
Director, Annual Giving
|Institution Type||Independent School|
|What fiscal year did this effort occur?||2018|
A 24 hour giving campaign to all members of the community with a goal of 512 gifts. Completely viral and volunteer-driven with minimal outreach by staff. Real-time updates and volunteer outreach provided by our social fundraising platform.
|What makes this unique|
The effort is 100% viral and is primarily driven by volunteer advocacy instead of staff outreach. Donors engaged throughout the day with class participation tracking. Appeals to young alumni and results in first time gifts.
Participation, retention, acquiring new donors.
Exceeded our participation goal by 25%. Captured 635 donors raising $373,487, raising over $100,000 more than last year.