Miss Porter's School – Giving Day Infographic

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TitleGiving Day Infographic
InstitutionMiss Porter's School
Submitted ByAnne Baker
Director, Annual Giving
CategoryStewardship Communications
Institution TypeIndependent School
What fiscal year did this effort occur?2018
Description

A 24 hour giving campaign to all members of the community with a goal of 512 gifts. Completely viral and volunteer-driven with minimal outreach by staff. Real-time updates and volunteer outreach provided by our social fundraising platform.

What makes this unique

The effort is 100% viral and is primarily driven by volunteer advocacy instead of staff outreach. Donors engaged throughout the day with class participation tracking. Appeals to young alumni and results in first time gifts.

Primary Goal

Participation, retention, acquiring new donors.

Outcome

Exceeded our participation goal by 25%. Captured 635 donors raising $373,487, raising over $100,000 more than last year.