California State University, Sacramento – New Fund Announcement Mailing

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TitleNew Fund Announcement Mailing
InstitutionCalifornia State University, Sacramento
Submitted ByErica Kobbe
Senior Annual Giving Officer
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

This piece was designed to announce the newly redefined and rebranded Sac State Fund. It served as a point of communication to donors while allowing them to see the impact of their donations. This is the first step of many to establish a dialogue with our supporter base.

What makes this unique

The design itself, including the sizing, layout, and self-mailer design made it stand out in people's mailboxes. It was not an ask but an informative engagement piece.

Primary Goal

Transparent communication and creating a dialogue with donors.

Outcome

The piece was well-received by donors and built excitement about contributing. It also drove supporters to call and write, indicating that it fostered intrigue and opened a dialogue between donors and the University.