|Click the image to the right to download the complete sample|
|Title||New Fund Announcement Mailing|
|Institution||California State University, Sacramento|
|Submitted By||Erica Kobbe|
Senior Annual Giving Officer
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
This piece was designed to announce the newly redefined and rebranded Sac State Fund. It served as a point of communication to donors while allowing them to see the impact of their donations. This is the first step of many to establish a dialogue with our supporter base.
|What makes this unique|
The design itself, including the sizing, layout, and self-mailer design made it stand out in people's mailboxes. It was not an ask but an informative engagement piece.
Transparent communication and creating a dialogue with donors.
The piece was well-received by donors and built excitement about contributing. It also drove supporters to call and write, indicating that it fostered intrigue and opened a dialogue between donors and the University.