University of Arkansas for Medical Sciences – Giving Day Ambassador Toolkit

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TitleGiving Day Ambassador Toolkit
InstitutionUniversity of Arkansas for Medical Sciences
Submitted ByAmanda May
Director of Annual Giving Programs
CategoryVolunteer Materials
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

On October 2, 2018, UAMS held its second-ever UAMS Day of Giving for 24 hours. We used this Ambassador Toolkit document as a resource for our internal and external volunteers.

What makes this unique

We are only in our second year and using the ambassador toolkit, as well as hosting ambassador information sessions, we saw an increase in the number of volunteers who signed up and participated in the day's activities.

Primary Goal

Donor participation and awareness - we are the state's largest public employer and are often not thought of as a destination for philanthropy so we really used this as an opportunity to show what philanthropy does and how little we receive from the state (less than 7%).

Outcome

The goal was $400,000 and we raised $549,079.

Other Comments

Please see our web site - dayofgiving.uams.edu