Moravian College – Fall Appeal Mailing

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TitleFall Appeal Mailing
InstitutionMoravian College
Submitted ByAnisa Albertson
Director of Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

Our Fall Appeal is sent to all solicitable alumni, parents (current and past), and friends. There were 5 variations of the letter. We included the last two years of giving and had suggested ask amounts based on previous giving history.

What makes this unique

We have received positive feedback.

Primary Goal

Retention

Outcome

Too soon to tell but we've had a decent amount of reactivations and acquired some new donors.