|Click the image to the right to download the complete sample|
|Title||Fall Appeal Mailing|
|Submitted By||Anisa Albertson|
Director of Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
Our Fall Appeal is sent to all solicitable alumni, parents (current and past), and friends. There were 5 variations of the letter. We included the last two years of giving and had suggested ask amounts based on previous giving history.
|What makes this unique|
We have received positive feedback.
Too soon to tell but we've had a decent amount of reactivations and acquired some new donors.