University of Oklahoma – First-time Donor Anniversary Mailing

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TitleFirst-time Donor Anniversary Mailing
InstitutionUniversity of Oklahoma
Submitted ByCassie Jansing
Director of Stewardship
CategoryStewardship Communications
Institution TypeCollege / University
What fiscal year did this effort occur?2018

New annual giving donors receive this mailed piece on the one-year anniversary of their first gift.

What makes this unique

This piece is the last of a strategic, multichannel stewardship plan for new donors. No solicitation is incorporated with this piece. The seed paper fits very well with OU's Seed Sower as well as showcases our message of impact for the donors. Within the card, we also include an insert highlighting successes and stats from the previous year. This insert can be updated at anytime, but the card remains the same.

Primary Goal

Retaining first time donors.