|Click the image to the right to download the complete sample|
|Title||First-time Donor Anniversary Mailing|
|Institution||University of Oklahoma|
|Submitted By||Cassie Jansing|
Director of Stewardship
|Institution Type||College / University|
|What fiscal year did this effort occur?||2018|
New annual giving donors receive this mailed piece on the one-year anniversary of their first gift.
|What makes this unique|
This piece is the last of a strategic, multichannel stewardship plan for new donors. No solicitation is incorporated with this piece. The seed paper fits very well with OU's Seed Sower as well as showcases our message of impact for the donors. Within the card, we also include an insert highlighting successes and stats from the previous year. This insert can be updated at anytime, but the card remains the same.
Retaining first time donors.