University of Oklahoma – Donor Impact Infographic Postcard

Click the image to the right to download the complete sample
TitleDonor Impact Infographic Postcard
InstitutionUniversity of Oklahoma
Submitted ByCassie Jansing
Director of Stewardship
CategoryStewardship Communications
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

Donor impact postcard highlighting successes from FY17 and a message from our president mailed to annual giving donors. No solicitation was included in this piece.

What makes this unique

Donors have been wanting to see impact for years, and institutions have been giving it to them in pieces similar to this. What is special about this piece is the chalkboard design of our stats. The piece is on an oversized postcard. It was cost-efficient ,and its size helped it stand out from other pieces in our donors' mailboxes.

Primary Goal

To retain donors.

Outcome

We distributed this to more than 17,000 annual giving donors.