University of Michigan Telefund – Alumni Acquisition Phonathon Script

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TitleAlumni Acquisition Phonathon Script
InstitutionUniversity of Michigan Telefund
Submitted ByJohn Mogk
Associate Director
CategoryPhonathon Materials
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

General alumni audience of future donors for academic units contacted through the Michigan Telefund.

Primary Goal

Acquisition.

Outcome

n/a

Other Comments

This is our primary future donor acquisition project for academic units through phone efforts. We do break out recent graduates into their own audience with a few different talking points and a stronger focus on recurring gifts over one-time.