University of Michigan Telefund – Alumni Acquisition Phonathon Script

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TitleAlumni Acquisition Phonathon Script
InstitutionUniversity of Michigan Telefund
Submitted ByJohn Mogk
Associate Director
CategoryPhonathon Materials
Institution TypeCollege / University
What fiscal year did this effort occur?2018

General alumni audience of future donors for academic units contacted through the Michigan Telefund.

Primary Goal




Other Comments

This is our primary future donor acquisition project for academic units through phone efforts. We do break out recent graduates into their own audience with a few different talking points and a stronger focus on recurring gifts over one-time.