|Click the image to the right to download the complete sample|
|Title||Annual Fund Impact Brochure|
|Submitted By||Kristina Pisano|
Associate Director of the Annual Fund
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
We wanted to use this piece to accomplish two things. First, to educate our donors on how the Converse Annual Fund dollars can be used. Secondly, we also wanted to report on the previous year's amounts and showcase who gave on how much was raised as well as show our thanks.
|What makes this unique|
This effort was unique because we have not created an independent "report" of the Converse Annual Fund in several years. We have created a report of this type in our magazine, but nothing that was an independent publication. We felt that this piece gave our donors, lapsed donors and never givers a look into what we do with the dollars raised and why their gift matters to the entire campus.
While we are still in the early stages of the outcome, so far we have seen an increase in online giving and a positive response from many of our donors of the over all look of the mailer.