Florida Atlantic University – Faculty/Staff Appeal

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TitleFaculty/Staff Appeal
InstitutionFlorida Atlantic University
Submitted ByMichele Guinane
Annual Giving Coordinator
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2019
Description

The Faculty/Staff campaign was dormant for two years. During FY19 it was revived and re-branded. A direct mail piece was created to be sent to over 3,000 full time employees that included an introductory letter, brochure, pledge card and return envelope.

What makes this unique

This project had not occurred in two years and needed to be revived in a way that made a splash. The look was designed to stand out from "traditional" pieces, including the size and fold of the brochure. Recognition was an important component as well. All donors received a branded Giving in Paradise Pin and all donors who contribution $100 or more received a branded university polo. This incentive also motivated individuals to increase their gift so they may receive a polo. In addition to the direct mail, we had (5) emails go out during the month of April and concluded with a thank you breakfast in August where the president of the university addressed and thanked all donors. This was also unique because we did not specify where they need to make their donation. All faculty and staff members had the opportunity to donate to their passion within the school. This proved to be a motivating factor to our donors.

Outcome

The goal was to increase numbers from the previous campaign in FY16. There was an undeniable success! Participation was increased by 3.5% and dollars raised/pledged increased by $337,714. The results for FY19 were $745,714 with a 25.7% participation rate.



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