Rush University Medical Center – White Coat Appeal

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TitleWhite Coat Appeal
InstitutionRush University Medical Center
Submitted ByDeepa Prasad
Assistant Director, Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2020

This was our annual white coat appeal to alumni of the medical college. The donors can write a quick note that we typed and gave to members of the entering medical students.

What makes this unique

The alumni like being able to write a note reminiscing about their own ceremonies. It also explains exactly how their money is being spent and how much a white coat and stethoscope would cost for the student if they had to purchase the set themselves.


We were able to raise above what we needed to cover a white coat and stethoscope for each student ($200 X 144 students). This campaign also included 4-5 follow up emails, one from the president of the alumni association.