|Click the image to the right to download the complete sample|
|Title||White Coat Appeal|
|Institution||Rush University Medical Center|
|Submitted By||Deepa Prasad|
Assistant Director, Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
This was our annual white coat appeal to alumni of the medical college. The donors can write a quick note that we typed and gave to members of the entering medical students.
|What makes this unique|
The alumni like being able to write a note reminiscing about their own ceremonies. It also explains exactly how their money is being spent and how much a white coat and stethoscope would cost for the student if they had to purchase the set themselves.
We were able to raise above what we needed to cover a white coat and stethoscope for each student ($200 X 144 students). This campaign also included 4-5 follow up emails, one from the president of the alumni association.