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|Title||First Giving Day Impact Report|
|Institution||NC State University|
|Submitted By||Scott Warner|
Associate Director of Annual Giving
|Institution Type||College / University|
|What fiscal year did this effort occur?||2019|
The inaugural NC State Day of Giving grossed more than $13.5 million while elevating the institutional brand presence and uniting the entire campus community as one Wolfpack.
|What makes this unique|
NC State Day of Giving helped the university make tremendous strides in its effort to instill a culture of philanthropy among alumni and others affiliated with the university, while also shifting our fundraising acumen to the digital realm. As an example of this, 2,348 new donors participated in Day of Giving, accounting for 33.9% of the total number of all donors on the day. In the digital space, NC State had 4,703,086 impressions on its social media accounts on Day of Giving, including 924,000 on Twitter, which nearly equaled NC State’s monthly average for that platform. Other key metrics related to the university’s culture of philanthropy and our digital presence include the following:
During the inaugural NC State Day of Giving, $13,535,396.81 was raised via 10,810 total gifts from 6,929 donors.
Goal 1:— Leverage emerging online channels.
Goal 2: Grow donor pipeline.
Goal 3: Amplify campaign momentum.