White Plains Hospital – Pediatric Center Building Appeal

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TitlePediatric Center Building Appeal
InstitutionWhite Plains Hospital
Submitted ByKarissa Miles
Manager, Annual and Foundation Gifts
CategoryDirect Mail Appeals
Institution TypeOther
What fiscal year did this effort occur?2019

White Plains Hospital is creating a new Pediatric Center and we are looking to the community to help fund this worthwhile endeavor. This piece was mailed to 20K+ residents, patients, donors in the area.

What makes this unique

This direct mail piece is only one facet of our outreach to the community. We are also creating an online campaign with similar themes and messaging. It's the first time the Hospital is attempting to rally the entire community behind one specific project. This new Center will be 100% funded through community support.