|Click the image to the right to download the complete sample|
|Title||Pediatric Center Building Appeal|
|Institution||White Plains Hospital|
|Submitted By||Karissa Miles|
Manager, Annual and Foundation Gifts
|Category||Direct Mail Appeals|
|What fiscal year did this effort occur?||2019|
White Plains Hospital is creating a new Pediatric Center and we are looking to the community to help fund this worthwhile endeavor. This piece was mailed to 20K+ residents, patients, donors in the area.
|What makes this unique|
This direct mail piece is only one facet of our outreach to the community. We are also creating an online campaign with similar themes and messaging. It's the first time the Hospital is attempting to rally the entire community behind one specific project. This new Center will be 100% funded through community support.