Boston University – Giving Day Save the Date Mailer

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TitleGiving Day Save the Date Mailer
InstitutionBoston University
Submitted ByKristen Atwood
Director, Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2019
Description

This was a printed self mailer that also served as a save the date for BU's 2019 Giving Day. It generated social engagement with a pop-out image of our school mascot, Rhett the dog.

What makes this unique

This piece had good social engagement and we leveraged challenge money to further incentive online engagement and giving.

Outcome

While this was a save the date and meant to drive social media engagement, Giving Day overall was a huge success: driving $3.25 million (+8% year-over-year) in revenue from 11,880 donors (+18% year-over-year). This was an increase over record highs of $3 million (+29% from FY17) from 10,059 donors (+2% from FY17) in FY18.