|Click the image to the right to download the complete sample|
|Title||Giving Day Save the Date Mailer|
|Submitted By||Kristen Atwood|
Director, Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2019|
This was a printed self mailer that also served as a save the date for BU's 2019 Giving Day. It generated social engagement with a pop-out image of our school mascot, Rhett the dog.
|What makes this unique|
This piece had good social engagement and we leveraged challenge money to further incentive online engagement and giving.
While this was a save the date and meant to drive social media engagement, Giving Day overall was a huge success: driving $3.25 million (+8% year-over-year) in revenue from 11,880 donors (+18% year-over-year). This was an increase over record highs of $3 million (+29% from FY17) from 10,059 donors (+2% from FY17) in FY18.