|Click the image to the right to download the complete sample|
|Title||Campus Support Spring Appeal|
|Institution||University of Missouri|
|Submitted By||Angie Floyd|
Assistant Director, Annual Giving and Membership
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2019|
This was used as part of our spring campus support mailing to raise funds for our general Mizzou Scholarship Fund and Chancellor's Fund for Excellence. This mailing goes to 148,000 alumni, friends, parents donors and non-donors.
|What makes this unique|
You can't tell from the pdf, but the cover is slightly shorter so the Opening the door. Changing lives. Sticks out on the hard copy which we thought was a unique feature. And we like featuring multiple student scholarship recipients, even though we aren't talking about all of them, and showing a campus beauty shot, which our alums really like.
As of the end of October, we had raised $142,803 and brought in 615 gifts which is down slightly from FY18.