University of Missouri – Campus Support Spring Appeal

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TitleCampus Support Spring Appeal
InstitutionUniversity of Missouri
Submitted ByAngie Floyd
Assistant Director, Annual Giving and Membership
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2019
Description

This was used as part of our spring campus support mailing to raise funds for our general Mizzou Scholarship Fund and Chancellor's Fund for Excellence. This mailing goes to 148,000 alumni, friends, parents donors and non-donors.

What makes this unique

You can't tell from the pdf, but the cover is slightly shorter so the Opening the door. Changing lives. Sticks out on the hard copy which we thought was a unique feature. And we like featuring multiple student scholarship recipients, even though we aren't talking about all of them, and showing a campus beauty shot, which our alums really like.

Outcome

As of the end of October, we had raised $142,803 and brought in 615 gifts which is down slightly from FY18.