University of Missouri – Seeds Promo Lapsed Donor Mailing

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TitleSeeds Promo Lapsed Donor Mailing
InstitutionUniversity of Missouri
Submitted ByAngie Floyd
Assistant Director, Annual Giving and Membership
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2019
Description

This was a mailing to all past members of our Mizzou Alumni Association who made a gift to our unrestricted fund-the Mizzou Traditions Fund. We also mailed a small pool of members who were non-donors. All received a package of seeds as a thanks for your membership & we will grow further bc of you.

What makes this unique

The seeds went over very well. This is the first time we've ever mailed a promo item to everyone when asking for a gift. It worked well, but we do not plan to do this type of mailing again soon.

Outcome

We mailed 10,000 and received 85 for $12,475 raised.