|Click the image to the right to download the complete sample|
|Title||Seeds Promo Lapsed Donor Mailing|
|Institution||University of Missouri|
|Submitted By||Angie Floyd|
Assistant Director, Annual Giving and Membership
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2019|
This was a mailing to all past members of our Mizzou Alumni Association who made a gift to our unrestricted fund-the Mizzou Traditions Fund. We also mailed a small pool of members who were non-donors. All received a package of seeds as a thanks for your membership & we will grow further bc of you.
|What makes this unique|
The seeds went over very well. This is the first time we've ever mailed a promo item to everyone when asking for a gift. It worked well, but we do not plan to do this type of mailing again soon.
We mailed 10,000 and received 85 for $12,475 raised.