Hobart and William Smith Colleges – Donor Impact Brochure

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TitleDonor Impact Brochure
InstitutionHobart and William Smith Colleges
Submitted ByDulcie Meyer
Director of Annual and Athletic Giving
CategoryStewardship Communications
Institution TypeCollege / University
What fiscal year did this effort occur?2020
Description

This was a donor centered stewardship tri-fold brochure we mailed to thank all donors - regardless of giving levels - who made a gift to the annual fund in FY2019. Our intention was to thank each annual fund donor and show the impact of their gift to the annual fund.

What makes this unique

We picked three unrestricted designations to show the most impact: global education/study abroad, internships and scholarships. We featured one student story from each of these desigations and how the student benefitted from the annual fund. Our langauge was donor focused and thankful while showing the impact of their gift. In October our alumni magazine featured this stewardship peice with a full page advertisement to share these stories with all our constituents with a link to give.

Outcome

Our donors appreciated the thank you and we received a few letters thanking us for thanking them. We have not sent an impact report to annual fund donors and this mailing was a nice stewardship opportunity. Our fund year begins in June. We mailed this peice at the end of June 2019 and it set the stage for our communications in FY2020.