Amherst College – Giving Day Save the Date Postcard

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TitleGiving Day Save the Date Postcard
InstitutionAmherst College
Submitted ByTraci Wolfe
Director of the Amherst Fund
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2019
Description

Amherst sent this postcard in advance of its giving day.

What makes this unique

The design was a lot of fun and different than what we've done. It also introduced (subtly) the theme of the day, which involved donuts (more materials to follow).

Outcome

The design was used on posters and table tents on campus, as well, to introduce the Giving Day effort.