Monmouth College – Fall Appeal Featuring Alumni

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TitleFall Appeal Featuring Alumni
InstitutionMonmouth College
Submitted BySue Clark
Annual Giving Coordinator
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

This was our annual Fall Appeal. We segmented alumni 1930-1974, 1975-1979, 1980-1984, 1985-1989, 1990-1994, 1995-2018, and Friends/Parents. We selected a well-known individual from each group and featured them with an ask.

What makes this unique

This was an attempt to reach our "lost generation" in particular - classes 1975-1995.

Outcome

The number of donors per individuals solicited was 5.25% in the 1930-1974 group and 5.31% in the 1975-1979 group. The 1980-1984 group and 1985-1989 group were 2.51% and 2.48%, respectively. We had a very low rate for the 1990-1994 and 1995-1999 groups at 0.19% and 0.27%. Parents & Friends were 2.76%.