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|Title||Giving Day Mailer|
|Institution||Mustard Seed Communities|
|Submitted By||Margaret Kennedy|
Manager of Development and Stewardship
|Category||Direct Mail Appeals|
|What fiscal year did this effort occur?||2019|
On September 17, 2019, Mustard Seed Communities had our second annual Giving Day. It was a multi-channel marketing effort that included a direct mail piece, emails, a social media campaign, and video. We launched our first Giving Day last year to coincide with our 40th Anniversary.
|What makes this unique|
We look to larger colleges, universities, and non-profits to learn the approaches they take to run a successful Giving Day. We then scale down those approaches to fit our staffing and budget with tremendous results for our organization.
To date we have raised over $150,000 and have already exceeded what was raised in total for our first Giving Day by 9%. Our Giving Day has allowed us to more than double our revenue from appeals.