|Click the image to the right to download the complete sample|
|Title||Student Video Follow-up Appeal|
|Institution||Mount Mercy University|
|Submitted By||Peter Fegley|
Assistant Director for Annual Giving
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
Appeal to scholarship donors at $1,000 or more asking for renewed scholarship support.
|What makes this unique|
We sent a video from the student featured before dropping the mailing - saw an increase in donations after receiving the video message from the student featured once mailing dropped.