Mount Mercy University – Student Video Follow-up Appeal

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TitleStudent Video Follow-up Appeal
InstitutionMount Mercy University
Submitted ByPeter Fegley
Assistant Director for Annual Giving
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2020

Appeal to scholarship donors at $1,000 or more asking for renewed scholarship support.

What makes this unique

We sent a video from the student featured before dropping the mailing - saw an increase in donations after receiving the video message from the student featured once mailing dropped.