Florida Institute of Technology – Parent Engagement Informational Mailing
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|Click the image to the right to download the complete sample|
|Title||Parent Engagement Informational Mailing|
|Institution||Florida Institute of Technology|
|Submitted By||Donna Cassario|
Major Gift Officer-Parent Philanthropy
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
This effort was to welcome New and Returning Parents, introduce their Student Philanthropy Specialist and send a Panther Parent Brochure. The letter also talks about the Panther Parent Package. The brochure talks about the ways Parents can engage and provides a chance to update their contact info.
|What makes this unique|
I believe the most unique part of this effort is the fact that we have a Student Specialist assigned to a group of parents that hopefully will follow those Parents through to graduation. So far, I have not had a student leave, so it is working beautifully. If Universities are not reaching out to the Parent constituency, they are missing out on a significant population of philanthropy.
The mailing just went out a week ago, so I don’t have the ROI yet but will be happy to share that later. I will probably follow this up with an email version of the solicitation in a couple of weeks, as well. I can say that for FY 19 overall, our Parent constituency gave over $191k of which $60k went to our "General giving fund" and 11.4% of Parents gave.