University of Mount Union – Giving Day Save the Date Postcard

Click the image to the right to download the complete sample
TitleGiving Day Save the Date Postcard
InstitutionUniversity of Mount Union
Submitted ByBethany Leslie
Director of The Mount Union Fund
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2020
Description

For our third annual day of giving originally scheduled in April 2020, our goal was 1,000 donors. Due to COVID-19, we had to pivot and reschedule to June 2020. Loved our theme of "Giving is as easy as 1, 2, 3!"

What makes this unique

Our theme and our ability to adapt to a COVID-19 environment and still be so successful.

Outcome

Our 24-hour day of giving ended in 1,014 donors, surpassing our goal of 1,000, as well as nearly $500,000, compared to $260,000 last year.