UNC Greensboro – Mask Stewardship Mailing

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TitleMask Stewardship Mailing
InstitutionUNC Greensboro
Submitted ByLori Wilson
Donor Engagement & Stewardship
CategoryStewardship Communications
Institution TypeCollege / University
What fiscal year did this effort occur?2020
Description

Fostering a culture of care for students to feel safe and supported is integral to UNCG’s mission. “Shield our Spartans” is a campus community-wide health and safety campaign that we utilized as a stewardship opportunity. We designed face covers, which we mailed in a custom designed enclosure card.

What makes this unique

The design of the face covering and its enclosure card is unique to UNCG’s Division of Advancement. Rather than sending just an email or card expressing concern and support for our stakeholders, we backed up our sentiments with a gift that people can use to protect themselves

Outcome

Recipients of the UNCG face covers (including board members, donors and friends of the University) have responded with gratitude and enthusiasm. We have received numerous thank-you notes, emails, and cards of appreciation. One donor, whose wife is a cancer patient and must wear a mask at all times, asked that we send additional coverings for her use. This effort has also opened doors for conversations with donors, some of whom have infrequent contact with the University. One such conversation resulted in a $100,000 testamentary gift