Mizzou Alumni Association – Simple Invoice Style Appeal

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TitleSimple Invoice Style Appeal
InstitutionMizzou Alumni Association
Submitted ByAngie Floyd
Assistant Director, Annual Giving and Membership
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2020
Description

Mizzou Traditions Fund (unrestricted fund) mailing which was a simple bio update form with a brown outer envelope. We mailed 24,258 life and annual members and this has been our most successful appeal lately.

What makes this unique

We always try to be super creative and design heavy and this was the most basic, simple piece we've ever done and it had the best results.

Outcome

We received 797 gifts for $46,208 dollars raised, a 3% response rate.