|Click the image to the right to download the complete sample|
|Title||Simple Invoice Style Appeal|
|Institution||Mizzou Alumni Association|
|Submitted By||Angie Floyd|
Assistant Director, Annual Giving and Membership
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
Mizzou Traditions Fund (unrestricted fund) mailing which was a simple bio update form with a brown outer envelope. We mailed 24,258 life and annual members and this has been our most successful appeal lately.
|What makes this unique|
We always try to be super creative and design heavy and this was the most basic, simple piece we've ever done and it had the best results.
We received 797 gifts for $46,208 dollars raised, a 3% response rate.