University of Missouri – Homecoming Traditions Appeal

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TitleHomecoming Traditions Appeal
InstitutionUniversity of Missouri
Submitted ByAngie Floyd
Assistant Director, Annual Giving and Membership
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2019
Description

This was our Mizzou Traditions Fund (unrestricted fund) Homecoming appeal. This was a fun way to reflect some of Mizzou's traditions and ask for people to share their favorite's. We had an email and social along with this direct mail campaign.

What makes this unique

We love our traditions at Mizzou and this was a fun way to showcase them through the timeline and photos, plus ask alumni and donors to share with us what their favorites were through email and social.

Outcome

We mailed 10,000 life members, but only raised $8,500 for 68 gifts.