|Click the image to the right to download the complete sample|
|Title||Homecoming Traditions Appeal|
|Institution||University of Missouri|
|Submitted By||Angie Floyd|
Assistant Director, Annual Giving and Membership
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2019|
This was our Mizzou Traditions Fund (unrestricted fund) Homecoming appeal. This was a fun way to reflect some of Mizzou's traditions and ask for people to share their favorite's. We had an email and social along with this direct mail campaign.
|What makes this unique|
We love our traditions at Mizzou and this was a fun way to showcase them through the timeline and photos, plus ask alumni and donors to share with us what their favorites were through email and social.
We mailed 10,000 life members, but only raised $8,500 for 68 gifts.