University of Missouri – COVID-19 Relief Digital Appeal

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TitleCOVID-19 Relief Digital Appeal
InstitutionUniversity of Missouri
Submitted ByAngie Floyd
Assistant Director, Annual Giving and Membership
CategoryEmail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2020

Our Tigers Support Tigers campaign including several email and social campaigns. Our campaigns benefitted several funds on campus including: COVID relief fund for PPE and medical equipment for our health care team, our MU student emergency team, our Tiger Pantry food bank.

What makes this unique

This effort came together quickly with a lot of email, social, website landing page, website content, asking people to make videos, ThankView videos for stewardship, etc. Some of these types of content we hadn't used before and we saw a lot of great success and so will use in the future.


Tigers Support Tigers raised a little over $300,000. The MU Student Emergency Fund was able to support 36 students and over 400 gifts were made to the COVID relief fund, and Rally Mizzou was able to award 20 scholarships totaling $22,677.