Azusa Pacific University – Non-Solicit Engagement Texting Campaign
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
|Click the image to the right to download the complete sample|
|Title||Non-Solicit Engagement Texting Campaign|
|Institution||Azusa Pacific University|
|Submitted By||Sharon Conklin|
Director of Annual Giving
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
Non-Solicit Engagement Texting, March-April 2020. Texted all LYBs & 1-yr lapsed donors; all employees, and alumni. Phonathon supervisors texted to ask how our APU community was doing and what prayer requests they had. Wanted to demonstrate we care about them & what they are going through.
|What makes this unique|
We'd only done stewardship texting previously, not engagement texting. But March and April 2020 felt like the perfect time to check in with our constituents, regardless of if they'd already given or not - not something we typically do on the fundraising side of the house, but our Alumni area doesn't have texting capabilities and wasn't doing any more personalized outreach to our alumni. And, we had Phonathon supervisors who weren't managing callers because we didn't have remote capabilities at the time, so they were a great resource of student staff who could manage texting this large of a group. (As a side note, we didn't include current parents at the time since Student Affairs was handling many requests/comments from the group at the time at didn't feel that it was the right time for our Phonathon students to be on the phone with them.
We had so many GRATEFUL responses to our texting effort. And we believe this texting effort contributed to higher than usual donor counts (84 donors compared with 24 previously) after sending follow up email campaigns in May & June.