|Click the image to the right to download the complete sample|
|Title||Donor Newsletter Featuring Students|
|Institution||University of Missouri - St. Louis|
|Submitted By||Sarah Willey|
Associate Director of Annual Giving
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
The UMSL donor newsletter, one focused on sharing donor impact and centering the donor throughout, that we designed is groundbreaking for higher education fundraising. It’s an example of how a widely accepted best practice in direct mail can be used in a new type of nonprofit organization.
|What makes this unique|
To our knowledge, a higher education institution has never created a newsletter in this style, written to highlight the donor throughout and speak to them about them rather than to the about the institution. It's a very different kind of communication for higher education. It is the product of a very collaborative effort between the Annual Giving Team and Tactical Fundraising Solutions.
Newsletters in this style have been demonstrated to consistently boost donor retention and despite having the feel of a stewardship piece tend to raise as well as or better than an appeal. Ours is just going out at the time of this submission; we look forward to being able to share the results in the future.