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|Title||Student Emergency Fund Campaign|
|Institution||University at Albany|
|Submitted By||Brian Rudolph|
Associate Director, UAlbany Fund
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
The Student Emergency Fund campaign was born out an immediate need for financial assistance for students as a result of the pandemic. The active campaign lasted for approximately 2 months from mid-March to mid-May and became the focus of our fundraising university-wide.
|What makes this unique|
Four things stick out:
3/13 email ‘fundraising pause’ to alumni, parents and donors.
Lastly, it was very important we adapted to the language and tone being set forth by the institution. Doing so would increase our success and limit the amount of backlash faced during this difficult time.
2. Teamwork played a huge role in the success of the campaign. Coordination and collaboration was required from our Advancement team and Student Affairs team. Advancement consisted of corporate and foundation relations who served as team lead, annual giving, major gifts, our alumni association and communications and marketing. Each of these units worked closely with colleagues in Student Affairs headed by the Student CARES team. All of this was of course accomplished remotely making it all that more difficult and rewarding.
925 donations for a total of more than $284,000. 778 of those donations came online for over $129,000. Two major gifts were secured as a result of the momentum generated online. One from a major alumni donor and the other from SUNY, which oversees all 64 state campuses, who both matched contributions dollar-for-dollar up to $50,000.
698 awards to students for nearly $363,000.