|Click the image to the right to download the complete sample|
|Title||Parent Executive Board Invite & Appeal|
|Institution||University of California Irvine|
|Submitted By||Melanie Ortiz|
Associate Director of Development
|Category||Direct Mail Appeals|
|Institution Type||College / University|
|What fiscal year did this effort occur?||2020|
This letter was sent via direct mail to all highly rated freshman families.
|What makes this unique|
This was our first parent executive board mailing.
We had a few families express interest, one family joined based on this appeal.