University of California Irvine – Parent Executive Board Invite & Appeal

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TitleParent Executive Board Invite & Appeal
InstitutionUniversity of California Irvine
Submitted ByMelanie Ortiz
Associate Director of Development
CategoryDirect Mail Appeals
Institution TypeCollege / University
What fiscal year did this effort occur?2020

This letter was sent via direct mail to all highly rated freshman families.

What makes this unique

This was our first parent executive board mailing.


We had a few families express interest, one family joined based on this appeal.