|Click the image to the right to download the complete sample|
|Title||Leadership Donor E-Newsletter|
|Submitted By||Brianna Brown|
Director of Annual Giving
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
Bi-annual e-newsletter for our leadership giving society members.
|What makes this unique|
In addition to text and images, we also utilized a new software we purchased this year from GiveCampus called Spotlight to incorporate some video messages.
57% open rate, 9% click rate. We also anecdotally received some positive responses and replies.