Chatham University – Leadership Donor E-Newsletter

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TitleLeadership Donor E-Newsletter
InstitutionChatham University
Submitted ByBrianna Brown
Director of Annual Giving
CategoryStewardship Communications
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

Bi-annual e-newsletter for our leadership giving society members.

What makes this unique

In addition to text and images, we also utilized a new software we purchased this year from GiveCampus called Spotlight to incorporate some video messages.

Outcome

57% open rate, 9% click rate. We also anecdotally received some positive responses and replies.