|Click the image to the right to download the complete sample|
|Title||Giving Day Save the Date Postcard|
|Institution||A.T. Still University|
|Submitted By||Dalton Rolland|
Associate Director of Sustained Giving
|Institution Type||College / University|
|What fiscal year did this effort occur?||2021|
This effort is actually via the neighboring undergraduate institution. The attached is a postcard from the Bulldogs are Beautiful Giving Day, a 24-hour period highlighting the athletics programs, the school of business, Truman Food Pantry, the piano lab, and a student research fund.
|What makes this unique|
In early 2020, Truman State University went through a rebranding which included a new logo and tagline. This direct mail piece incorporated the new logo and had matching funds available for several of the areas of support included.
This campaign was reportedly the most successful event to date. Even more so than the campaigns during the sesquicentennial year.