A.T. Still University – Giving Day Save the Date Postcard

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TitleGiving Day Save the Date Postcard
InstitutionA.T. Still University
Submitted ByDalton Rolland
Associate Director of Sustained Giving
CategorySpecial Campaigns/Challenges
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

This effort is actually via the neighboring undergraduate institution. The attached is a postcard from the Bulldogs are Beautiful Giving Day, a 24-hour period highlighting the athletics programs, the school of business, Truman Food Pantry, the piano lab, and a student research fund.

What makes this unique

In early 2020, Truman State University went through a rebranding which included a new logo and tagline. This direct mail piece incorporated the new logo and had matching funds available for several of the areas of support included.

Outcome

This campaign was reportedly the most successful event to date. Even more so than the campaigns during the sesquicentennial year.