Mizzou Alumni Association – Social Media Ambassador Thank You Email

Click the image to the right to download the complete sample
TitleSocial Media Ambassador Thank You Email
InstitutionMizzou Alumni Association
Submitted ByJenna Doerhoff
Coordinator
CategoryVolunteer Materials
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

Thank you email for our Giving Day Social Media Ambassadors. Gives their personal donation link to share. Shows the swag they get for signing up (graphics change) & prizes they can win. Links to the leaderboard. And the graphics are animated and has some fun moving parts to make it more exciting.

What makes this unique

Not sure this is necessarily innovative or unique, but we tried to get some excitement going with a fun email and set them up for success. We are also trying to incorporate animation in our emails when we can. The graphics on the email change images and add a little extra fun, compared to a normal email.

Outcome

We had over 40 people sign up. They brought in over $5,000+ in gifts through their donation links. 89 gifts brought in.